On the surface, agencies have an easy to understand method to profit. The owner buys labor, and resells it to clients. The reality is, there are a great number of different ways to package that effort and sell it to clients. This will be a frank discussion of these models, and the strengths and weaknesses of each. It is intended to not only open the minds of agency owners to ideas they may not have attempted yet, but also be educational to clients who may be considering hiring an agency. Every model has limitations and it’s best if everyone understands a bit more in the process. If there’s time, I’d also like to cover a bit out about the sales process and best ways to make sure that a client and agency are a fit together.
- How to best choose a model that works for both the client and the agency
- Alternative models that some agencies might not have considered.
- Some red flags about models that often lead to disaster.
- How to best manage the relationship under each model