Buying advertising was a lot easier when there were fewer options available, but today we’re bombarded with decisions to make without a lot of time to make them. Today we cover the 7 big mistakes you might be making when buying media.
- Narrow your target audience: your target audience is not just like you. Narrow down the defining differences that make your target audience unique.
- Don’t try to reach everyone: you don’t want to be spread so thin that you aren’t able to make an impact anywhere. Select a narrow, specific audience and use high frequency so they actually see and resonate with your message.
- Create a compelling message. Top-notch services and low pricing get passed over all the time in favor of a company that the target audience has an emotional connection with. Creating a message that stirs an emotional response is key.