Martha van Berkel
In this session, I’ll create content that helps raise everyone’s game in the area of structured data. I’ll cover new strategies to connect with definitions of entities (like Google KG, Wikidata, Dbpedia), how to use schema markup to structure your analytics, and some mid-to-advanced examples for pages with more than one content type on it (like a product page with FAQ, related products, etc). The session will be developed from learning over next 7 months from across industries and across size of companies.
- How to do schema markup for complex pages with multi-types of content
- How to properly connect and define entities with Wikipedia, Dbpedia, Google KG
- How to use structured data to get insights out of your analytics