UX and Its Impact on Rankings and Conversions

Speakers: Dave and Mary Davies This session will focus on how search engines use metrics and how different queries produce different metrics to watch. Attendees will gain clear takeaways for simple actions that have a low barrier to entry, so they can start improving their rankings and conversions right away. Dave focuses on technical SEO and content and link strategy, where Mary is focused on user experience, conversions, and improving the customer experience with brands.