PPC Tactics – Beginner to Advanced

Speaker: Adam Proehl

We’re pleased to welcome Adam Proehl as a speaker at the upcoming State of Search Conference. Adam’s session will cover beginner to advanced PPC Tactics around these key ideas:

1) If your brand is in the early stages of a PPC program, be patient and learn what will work for you.

2) Understand that no PPC program will return a sustainable ROI without support from other demand generation tactics like social, programmatic, offline advertising, good branding, etc.

3) Automation is here (and will only grow) whether you embrace it or not. Learn the specific applications and benefits to your program, experiment with it, and measure the results carefully.