Capabilities of the Google My Business API

Speaker: Damian Rollison Damian will be covering the capabilities of the Google My Business API as well as some of the history behind Google My Business itself. This history should help to explain why the release of the API in 2015 was such an important milestone. The API has been updated about 10 times since its release, so there are a lot of features to keep track of, as well as a few important differences between the API, the GMB dashboard, and the GMB mobile app. Learn how companies serving both SMB and enterprise clients can really scale up their operations by incorporating the GMB API into their platforms. Key Takeaways Include:
  • What is the Google My Business API
  • Why you should consider using the Google My Business API
  • How the API can be used (1) to create an SMB platform for self-service onboarding, or (2) to manage multi-location business data at scale much more efficiently.