The Multilingual Marketing Decision Tree

Speaker: Zeph Snapp of Altura Interactive Inc

As a Marketer, you are always looking for new sources of revenue, users and growth. But how do you make the decision to try targeting a new language and/or country?

In this session Zeph will give you a proven process for making every crucial decision in the process, starting with the decision to get started, what language presents the best opportunity for your business, and how to structure your campaigns to get the most bang for your buck.

You’ll see actual examples of what has (and hasn’t) worked for companies both large and small so you can avoid the pitfalls and create valid tests.

If you are interested in growing your business (or your agency’s client sites), you won’t want to miss this session!

You’ll learn:

  • how to make an intelligent decision about what markets to pursue first,
  • how to structure your website presence depending on internal variables
  • how to gett campaigns off the ground, without speaking the language.