Sex, Lies, and Videotape: The Rise of Video Marketing

Speaker: Deandre Upshaw of Wpromote

This session will trace the origins of today’s video digital marketing boom, and the industries that influence and shape it.

From the VHS/Betamax wars of the 80s to today’s VR explosion, Deandre Upshaw will explore the history of video marketing and show you how to identify the next big video trends.

What you’ll learn in this session:

  • There’s a very specific industry that forecasts and early adopts video technologies before everyone else. Find out which industry this is.
  • The importance of content, no matter the delivery format
  • At its core, video marketing is about storytelling – how to embrace it.