There Is No ROI In Social Media Marketing

Sean JacksonSocial media ROI is everyone’s holy grail of the moment.

And it’s easy to see why. If a business is going to put the time, effort, and attention into social media marketing, it would be nice to think we’d actually get some sales out of it.

In other words, we want a return on our investment.

But the reality is social media marketing will never produce an ROI because ROI is not what you think it is.

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