Despite increasing levels of complexity and technicality, SEO is simple. The fundamental principles of SEO have not changed very much in 20 years. However, things are not as easy as they used to be. The emergence of mobile has changed everything. The explosion of analytics capabilities – and data-driven marketing – has also changed everything. In fact, everything has changed everything. These days, the real trick of SEO is isolating the strategies and metrics that actually matter to your client, site, and customers. In this session, I will cover a wide variety of SEO topics and discuss fresh ways of thinking about SEO questions, challenges, and trends.
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