PPC shouldn’t be the sad last resort of a local campaign where your competitors have done their homework and you haven’t. For every panicky WE NEED LEADS NOW campaign, there’s a thoughtfully planned campaign that’s going to kick your butt.
This presentation will show you how to create that butt kicking campaign, avoid local pitfalls, and realize when your competitor is messing with your bids. Plus some sneaky but fun and legal tricks to get ahead.
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