One Trick Ponies Get Shot: Doing Digital Strategy Right

Ian LurieWe all suck as marketers. We’re one-trick ponies relying on link-building, or overall SEO, or ‘content marketing,’ or whatever as our exclusive tactic. We need to change, and I’ll show you how to do that.

I’ll talk about how you can assess a client’s (or boss’s) digital readiness, then use that to build a top-to-bottom strategy.

Oh, I’ll talk about times I’ve been fired, too.

Read Ian’s bio