Local SEO has long focused around the development and maintenance of citations. Despite data and business issues throughout the companies that provide the citation backbone, they have always been a main focus for most local SEO engagements. However, changes in local search behavior and the underlying search technology have given citations a diminishing return, and the recent Pigeon update has altered the value of this once treasured tactic. This session will uncover why there is a looming citation apocalypse, and how local SEOs can provide much more value to location based businesses then citation builders and data scrubbers.
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