No Citations – Do Real Local SEO Stuff

Dan LeibsonLocal SEO has long focused around the development and maintenance of citations. Despite data and business issues throughout the companies that provide the citation backbone, they have always been a main focus for most local SEO engagements. However, changes in local search behavior and the underlying search technology have given citations a diminishing return, and the recent Pigeon update has altered the value of this once treasured tactic. This session will uncover why there is a looming citation apocalypse, and how local SEOs can provide much more value to location based businesses then citation builders and data scrubbers.

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