AdWords Bidding Tools

kevin-adamsThe session is an in-depth rundown of the tools AdWords provides to help automate the bidding process. The session will take a stop at Enhanced CPC, CPA bidding, ROAS bidding (yay eCom solution!), and the little understood DCO (Display Campaign Optimizer). To round out the mix, Kevin will throw in AdWords Scripts and Automated Rules.

Read Kevin’s bio

AdWords Bidding Tools

kevin-adamsThe session is an in-depth rundown of the tools AdWords provides to help automate the bidding process. The session will take a stop at Enhanced CPC, CPA bidding, ROAS bidding (yay eCom solution!), and the little understood DCO (Display Campaign Optimizer). To round out the mix, Kevin will throw in AdWords Scripts and Automated Rules.

Read Kevin’s bio