Yin and Yang: Why Social Needs Search (and Search Needs Social)

Speaker:Mike Orren
Summary:For years, most of marketers' attention was on search optimization and marketing, but now social media has taken a bigger mind- (and wallet-) share. We'll see how search and social are really part of the same strategy and how to balance budgets to make both an integral and successful part of a marketing plan.
Action Item 1:How to use social to improve search results.
Action Item 2:How to use SEM to amplify social efforts.
Action Item 3:How to convince a client that social should come out of another budget besides search.