Winning at PPC in a Hypercompetitive Market

Speaker:Kevin Lee
Summary:PPC teams have their hands full between crazy competition and increasing complexity if the PPC search ecosystem. Learn how to use enhanced campaigns, PLA ads, Social Media Extensions and new ways of thinking about attribution, segmentation and conversion to win in a competitive market.
Action Item 1:Using segmentation and targeting to buy the best clicks.
Action Item 2:How to use a holistic approach to get more PPC budget.
Action Item 3:How to execute your strategy within the enhanced campaigns system.