What PPC Can Steal from SEO

Speaker:Elizabeth Marsten
Summary:They're not that different...yet they are. SEO has a myraid of 3rd party tools, tricks and stuff to watch out that can be capitalized by PPC folks as well. Learn about some new methods, tools and how to speak "SEO" a little better.
Action Item 1:How to use Followerwonk for PPC.
Action Item 2:Better Quality Score through SEO.
Action Item 3:Quick Log File Analysis.