Surviving & Thriving in Local Search

Speaker:Paula Keller
Summary:With about 20%-30% of all online searches having local intent, businesses are competing much more online and against national chains for local customers. In this panel, Paula Keller will share with attendees key tools to master the local search landscape, including how to improve online citation consistency and listings, building custom landing pages and claiming Google+ Local listings.
Action Item 1:Claim Google+ Local Listing.
Action Item 2:Claim Secondary Listings and Citations.
Action Item 3:Build Location Landing Page.