From Search, to Conversion, to Lifelong Customer

Speaker:Mack Fogelson and John Doherty
Summary:John will explain how to analyze your Analytics to gain insight into what channel to invest in depending on the needs of your business. Following that, stick around to hear Mack explain and give examples to address how strategic content works into your funnel to turn the customer into a lifelong advocate.
Action Item 1:How to build the three levels of their funnel from Analytics.
Action Item 2:Which content to invest in when.
Action Item 3:How to determine which sections of the site drive the best conversions.