Beyond the Pin: Building Your Own Brand With Pinterest

Speaker:Michael Stancil
Summary:Learn how to find your customers by looking at the source of like-minded pins, and beating them to their own game on Pinterest. Using men's style as the example, I'll show you how I found the blogs that were producing the most popular content on Pinterest, and how I beat them to their own game by creating original content that linked back to my own site, thus increasing my web traffic.
Action Item 1:Identify other sites that potential customers frequent.
Action Item 2:Use Pinterest to increase your own web traffic.
Action Item 3:Increase your fanbase on Pinterest.