Avoiding Search Marketing Malpractice

Speaker:Bill Leake
Summary:Far too many companies have been victimized by bad SEO and PPC practices, promulgated both by agencies and by in-house practitioners. Recent Google Algo changes significantly heighten the risk of sketchy SEO, but also provide an opportunity for the industry to improve its act. This session will highlight some of the sketchier things still going on, questions to ask to reduce risk on the front end, things to look for to avoid risk during the process, and how to recover if you've been whacked.
Action Item 1:Signs of a sketchy provider.
Action Item 2:Questions to ask when interviewing an agency or hire.
Action Item 3:How to act on big data insights in real timeWays to de-risk your campaigns.

Avoiding Search Marketing Malpractice

Speaker:Bill Leake
Summary:Far too many companies have been victimized by bad SEO and PPC practices, promulgated both by agencies and by in-house practitioners. Recent Google Algo changes significantly heighten the risk of sketchy SEO, but also provide an opportunity for the industry to improve its act. This session will highlight some of the sketchier things still going on, questions to ask to reduce risk on the front end, things to look for to avoid risk during the process, and how to recover if you've been whacked.
Action Item 1:Signs of a sketchy provider.
Action Item 2:Questions to ask when interviewing an agency or hire.
Action Item 3:How to act on big data insights in real timeWays to de-risk your campaigns.