Speaker: Upasna Gautam of Geek Powered Studios

Sana’s presentation will provide actionable ways to provide structure to your local search strategy.

You’ll learn how to build logical formulas, and experimental ways to test and measure the formulas’ outcomes so you can truly gauge success.

The foundation of this is all built upon the 5 main steps of the classic scientific method, which are: observe, research, hypothesize, experiment, and draw a conclusion. Although no definitive process can be constructed to layout the “perfect” way to perform search engine optimization, the scientific method does provide an organized approach to studying and better understanding how to be successful in local search.

In the second part of the session, Sana will present a case study on a former client, Banfield Pet Hospitals – how implementing this strategy dramatically improved conversion metrics over the course of a year, and how it created a strong foundation for long-term success. The key lesson being that it’s not enough just to focus on search engine optimization anymore, rather on search experience optimization.

During this session you will learn:

  • How to provide structure to your local search strategy;
  • How to build logical formulas; and
  • How to devise experimental ways to test and measure the formulas’ outcomes to gauge success