2023 Schedule
Day 1 - November 13
| Main Room | Digital Transformation | Inspiration | Embracing Change | |
|---|---|---|---|---|
| 8:00 - 8:45 | Registration | |||
| 8:50 - 9:00 | Welcome | |||
| 9:00 - 10:00 | Special Event | |||
| 10:10 - 11:00 |
Schema Markup + AI Martha van Berkel Schema App |
EEAT is Not SEO Izzy Wisniewska Creatos Media |
Advanced PPC Budget Strategies Mark Irvine SearchLab |
|
| 11:10 - 12:00 |
404 - SEO Friend or Foe? Fili Wiese Search Brothers |
New SEO Diet with Generative AI Integration Joe Laratro Tandem Interactive |
The End (of Enterprise SEO) Jeff Ferguson Amplitude Digital |
|
| 12:00 - 1:00 | Lunch | |||
| 1:00 - 1:50 |
Unlocking 5 Star Reviews: Customer Journeys, Neuroscience and Strategic Review Requests ------------------------------ Alicia Maples, Keynote - Brilliant SMB |
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| 2:00 - 2:50 |
Succeeding On Amazon Why Integrated Marketing Matters Robyn Johnson Marketplace Blueprint |
How To Do Local SEO at Scale Andrew Shotland Local SEO Guide |
Master Snackable Video for SEO Jeremy Vest Creator Unlock |
|
| 3:00 - 3:50 |
10X Your Organic SEO Efforts with ChatGPT Mike Melen SmartSites |
The Game Show Guide to Digital Accessibility & Optimization Casey Markee MediaWyse |
The (Robot) Revolution Will Not Be Televised Will Scott Search Influence |
|
| 4:00 - 4:50 |
AI and SEO Real World Case Studies Of The Impact Eric Enge Pilot Holding Inc |
Beyond Keywords: The Art of Entity Mastery in Semantic Search Simon Cornelius Page 1 Doctor |
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| 5:30 - 7:30 | Half-Time PARTY | Hotel Vin in the Third Rail Bar | ||
Day 2 - November 14
| Main Room | Digital Transformation | Inspiration | Embracing Change | |
|---|---|---|---|---|
| 8:00 - 8:45 | Registration | |||
| 8:50 - 9:00 | Welcome | |||
| 9:00 - 10:00 |
Unleashing The Future: Navagating The AI Revolution With ChaptGPT ------------------------------ Opening Keynote - Brett Tabke - Pubcon |
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| 10:10 - 11:00 |
Unleashing the Power of Personal Networking: Art of Building and Maintaining Relationships” & How To Not Suck At Networking Ashley Owen Ashley Assists, LLC |
Using Linguistics to Create Content That Ranks (And why AI won’t be replacing content optimization just yet) Mandy Politi Optidge |
The Power of Hubspot for Marketers Scotty Smith Cyclewerks |
|
| 11:10 - 12:00 |
Google, AI, & Algorithms: From Ranking Signals to SGE Kristine Schachinger Sites Without Walls |
Stop Selling So Hard ... (and close more deals in 2024) Brad Koettel Sandler Growth Mindset |
Client Management 101 For agency and in-house Tony Wright Wright IMC |
|
| 12:00 - 1:00 | Lunch | |||
| 1:00 - 1:50 |
Email Marketing for The Last of Us Hank Hoffmeier KickBox |
Paid Search in Healthcare Damon Gochneaur Boathouse Agency |
Location, Location, Location: Creating Local Business Content That Converts Erin Jones Sterling Sky |
|
| 2:00 - 2:50 |
Google Analytics 4 Gaps and How to fill them Dan Bronson Impaqx |
I’m Tracking What You’re Tracking: How to Spy on Your Competitor’s Analytics Julie Jones Learn Web Analytics |
Unlocking the Future: Exploring Google's AI Potential in Paid and Organic Search Tim Whitley MHP/Team SI |
|
| 3:00 - 3:50 | Fun Surprise Event | |||
| 4:00 - 5:00 |
Closing The Year What's Next? ------------------------------ Closing Keynote - Duane Forrester - Yext |
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