fbpx

2023 Schedule

Day 1 - November 13

Main Room Digital Transformation Inspiration Embracing Change
8:00 - 8:45 Registration
8:50 - 9:00 Welcome
9:00 - 10:00 Special Event
10:10 - 11:00 Schema Markup + AI
--------------------
Martha van Berkel
Schema App
EEAT is Not SEO
--------------------
Izzy Wisniewska
Creatos Media
Advanced PPC Budget Strategies
--------------------
Mark Irvine
SearchLab
11:10 - 12:00 404 - SEO Friend or Foe?
--------------------
Fili Wiese
Search Brothers
New SEO Diet with Generative AI Integration
--------------------
Joe Laratro
Tandem Interactive
The End (of Enterprise SEO)
--------------------
Jeff Ferguson
Amplitude Digital
12:00 - 1:00 Lunch
1:00 - 1:50 Unlocking 5 Star Reviews: Customer Journeys, Neuroscience and Strategic Review Requests
------------------------------
Alicia Maples, Keynote - Brilliant SMB
2:00 - 2:50 Succeeding On Amazon Why Integrated Marketing Matters
--------------------
Robyn Johnson
Marketplace Blueprint
How To Do Local SEO at Scale
--------------------
Andrew Shotland
Local SEO Guide
Master Snackable Video for SEO
--------------------
Jeremy Vest
Creator Unlock
3:00 - 3:50 10X Your Organic SEO
Efforts with ChatGPT
--------------------
Mike Melen
SmartSites
The Game Show Guide to Digital Accessibility & Optimization
--------------------
Casey Markee
MediaWyse
The (Robot) Revolution Will Not Be Televised
--------------------
Will Scott
Search Influence
4:00 - 4:50 AI and SEO Real World Case Studies Of The Impact
--------------------
Eric Enge
Pilot Holding Inc
Beyond Keywords: The Art of Entity Mastery in Semantic Search
--------------------
Simon Cornelius
Page 1 Doctor
5:30 - 7:30 Half-Time PARTY Hotel Vin in the Third Rail Bar

Day 2 - November 14

Main Room Digital Transformation Inspiration Embracing Change
8:00 - 8:45 Registration
8:50 - 9:00 Welcome
9:00 - 10:00 Unleashing The Future: Navagating The AI Revolution With ChaptGPT
------------------------------
Opening Keynote - Brett Tabke - Pubcon
10:10 - 11:00 Unleashing the Power of Personal Networking: Art of Building and Maintaining Relationships” & How To Not Suck At Networking
--------------------
Ashley Owen
Ashley Assists, LLC
Using Linguistics to Create Content That Ranks (And why AI won’t be replacing content optimization just yet)
--------------------
Mandy Politi
Optidge
The Power of Hubspot for Marketers
--------------------
Scotty Smith
Cyclewerks
11:10 - 12:00 Google, AI, & Algorithms: From Ranking Signals to SGE
--------------------
Kristine Schachinger
Sites Without Walls
Stop Selling So Hard ...
(and close more deals in 2024)
--------------------
Brad Koettel
Sandler Growth Mindset
Client Management 101 For agency and in-house
--------------------
Tony Wright
Wright IMC
12:00 - 1:00 Lunch
1:00 - 1:50 Email Marketing for The Last of Us
--------------------
Hank Hoffmeier
KickBox
Paid Search in Healthcare
--------------------
Damon Gochneaur
Boathouse Agency
Location, Location, Location: Creating Local Business
Content That Converts
--------------------
Erin Jones
Sterling Sky
2:00 - 2:50 Google Analytics 4 Gaps and How to fill them
--------------------
Dan Bronson
Impaqx
I’m Tracking What You’re Tracking: How to Spy on Your Competitor’s Analytics
--------------------
Julie Jones
Learn Web Analytics
Unlocking the Future: Exploring Google's AI Potential in Paid and Organic Search
--------------------
Tim Whitley
MHP/Team SI
3:00 - 3:50 Fun Surprise Event
4:00 - 5:00 Closing The Year What's Next?
------------------------------
Closing Keynote - Duane Forrester - Yext