Mark BarreraIf you’re running paid media campaigns, it’s important to ‘Always Be Testing’ to look for new opportunities to optimize your results. Mark Barrera will show you how to utilize popular testing methodologies and software to ensure that your paid media is always outperforming your competition. He will show you how to use personas, headlines, calls to action, imagery and other tests to ensure your ROI is always improving and every dollar is managed to its maximum potential.

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