In a world of keywords, bid modifiers and device migration, it’s easy to become entrenched (or obsessed) with the world of big data. Even with the multitude of adjustments and data available, digital marketers may forget that there’s a real, honest to goodness human at the other end of the line, turning to the internet to find solutions to their never ending problems.
In this session, Aaron will explore the concept of the emotional persona, and how it can be applied to PPC efforts. He’ll explain the background of persona-based marketing and how to use existing personas to better craft emotion-driven advertising. Taking it one step further, he’ll demonstrate tricks and tactics to use the myriad of available data to find emotional drivers behind audience behavior.
Read Aaron’s bio