Michael StancilI’ll show you how to setup, manage, and optimize paid social campaigns, utilizing multiple paid social channels simultaneously. I’ll provide examples from a currently running account that has active campaigns on Twitter, Facebook, and LinkedIn. I’ll show how tagging ads down to the ad level allows you to analyze and optimize performance. Additionally, I’ll demonstrate how to effectively track conversions across the multiple paid social channels, ensuring you are seeing good ROI, and if not, knowing how to improve.

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