Opening Keynote – Paradigm Shifts: Can SEO Survive Google?

Speaker: Dr Pete Meyers of Moz

From AMP to voice search, Google’s evolution seems to be accelerating. At the same time, the uncomfortable reality of SEO is that Google still controls much of our fates. Recent changes signal some very real existential threats to SEO. What if Google goes all in on paid search? What happens when voice search becomes dominant and URLs disappear? What if predictive search replaces queries completely?

Dr. Pete explores some paradigm-changing scenarios, how likely they are to happen, and what we can do to mitigate the risks.