Day 1
8:00 – 8:45
Registration and Breakfast
8:45 – 8:50
Conference Welcome / Opening Remarks
8:50 – 9:30
State of Search Keynote – Purna Virji – Microsoft
Voice Search, Chatbots, and Digital Assistants: Optimizing Customer Experience in the Age of Conversation
9:30 – 9:35
Day 1 Instructions and Lunch Details
9:35 – 9:45
Break
9:45 – 10:15
Southside Ballroom
Jenny Halasz – JLH Marketing
Next-Level SEO | SEO
Brazos Room
Sergio Cano – WPromote
Smarter Insights Thru Automated Bidding | Paid Media
Lone Star Room
Aaron Weiche – GatherUp
The Future is Trust Optimization | ORM – Local + SEO
10:15 – 10:25
Break
10:25 – 10:55
Southside Ballroom
Fili Wiese – Search Brothers
Google Penalties Explained | SEO
Brazos Room
Natalie Barrada – Bamboo
Not-Exactly-Exact-Match: Now What? | PPC
Lone Star Room
Gyi Tsakalakis – AttorneySync
Relevance, Distance, and Prominence (RDP) for Local Businesses | Local SEO
10:55 – 111:05
Break
11:05 – 11:35
South Side Ballroom
Upasna Gautam – Ziff Davis and Tony Verre – Sally Beauty
Form Follows Function: The Voice Search Framework | SEO
Brazos
Audrey Bloemer – Seer Interactive
Will It Blend? How To Get The Most Out Of Your Cross-Channel Marketing Data | Paid Media + SEO + Emerging Trends!
Lone Star
Michelle Stinson-Ross – Apogee Results
Fulfilling the Mad-Men Creative Promise
11:35 – 1:00
Lunch
1:00 – 1:35
Here’s Why – Eric Enge and Mark Traphagen
You Won’t Want to Miss This!
1:35 – 2:05
Panel
Navah Hopkins [PPC], Jenny Halasz [SEO], Michelle Stinson-Ross [Social]
All Together Now: Making Different Digital Marketing Disciplines Work Together for Maximum Results
Moderator – Beth Kahlich, President DFWSEM
2:05 – 2:15
Break
2:15 – 2:40
South Side Ballroom
Steve Hammer – Rank Hammer
The Whale And a Phoenix: A true story of agency near death and rebirth | Agency Growth
Brazos
Zach Beddingfield – Call Rail
Ways to Overcome PPC Hurdles and Low Search Volume | SEO
Lone Star
Kevin Gibbons – Blueglass
How to Take Your Content Marketing to the Next Level | Content
2:35 – 2:45
Break
2:45 – 3:25
South Side Ballroom
Adam Riemer – Adam Reimer Marketing
Link Acquisition – But Not Building Content & Pitching | SEO
Brazos
Kirk Williams – Zato
When Good PPC Goes Bad | Paid Media
Lone Star
Simon Heseltine – Trader Interactive
Screwing up Social
3:15 – 3:35
Afternoon Snack
3:35 – 4:05
South Side Ballroom
Brandy Eddings – Slingshot
Client Services & Agency Operation Tips & Tricks | Agency Growth
Brazos
Navah Hopkins – WordStream
Micro-Budgets Massive Wins: Winning at Digital Marketing When You Have $1000 a Month (or Less) | Paid Media
Lone Star
Grant Simmons – Homes.com
BEO – Brand Experience Optimization is born! How to Supersize Your Brand for Search!
4:05 – 4:15
Break
4:15 – 4:45
South Side Ballroom
Tony Wright – Wright IMC
Why Audits Aren’t Good for Agencies and How to Make Them Great | Agency Growth
Brazos
Eric Solan – Vertical Measures
Combine Paid & SEO Strategies to Increase Your Bottom Line | SEM – Paid Search & SEO
Lone Star
Tommy Swanson – Stripes Agency
7 Strategies You Won’t Hear From Your Facebook Rep
*Winner of DFWSEM 3-4-5 Speaker Contest*
4:45 – 4:55
Break
4:55 – 5:45
Keynote
Greg Gifford – DealerOn
Topic: Cousin Eddie’s Guide to Winning at Local SEO in 2019
5:45 – 5:55
Day 1 Close
6:30 – 10:00
Half Time Party – Dinner, Comedy and More!
**Yes, we are feeding you! Yes, you will get a free drink! Yes, you will be amazed and entertained!**
Join us before you go out on the town in Dallas – with one of the best views in town.
Day 2
8:15 – 9:00
Women’s Elevation Panel – Ruth Burr-Reedy, Purna Virji, Upasna Gautam
and BREAKFAST
9:00 – 9:05
Opening Remarks / Day 2 Agenda
9:00 – 9:50
Opening Keynote -Eric Enge – Perficient Digital
Content Marketing Greatness: The Road to Content Marketing Greatness
9:50 – 10:30
Mental Health Panel and Discussion
10:30 – 10:50
Morning Snack
10:50 – 11:20
Southside Ballroom
Simon Schneiders – Blue Array
Advanced session: Large-scale localized landing page SEO | SEO
Brazos
Mark Irvine – WordStream
Search and Social Advertising: Made Better Together with More Data | Paid Media
Lone Star
Kevin Getch – Webfor
SEO & The Complete Customer Journey| SEO
11:20 – 11:30
Break
11:30 – 12:00
Southside Ballroom
Jesse McDonald – TopHatRank
Creating Scalable SEO Initiatives | SEO
Brazos
Erika Schimdt – Seer Interactive
The Conversion Disconnect: How to Leverage CRM Data in PPC | Paid Media
Lone Star
Simon Poulton – WPromote
Attribution in 2018: Under the Hood of Google’s Data-Driven Attribution | Analytics
12:00 – 1:20
Lunch
1:20 – 2:10
Southside Ballroom
Mark Traphagen – Perficient
It’s Time for Social Media Marketing to Grow Up! | Social Media
Brazos
Blake Burch – PMG
Fully Automated Search Ads – The Future is Now | Paid Media
Lone Star
Rob Woods – Rob Woods Consulting
Advanced SEO Issues | SEO
2:10 – 2:20
Break
2:20 – 2:50
Southside Ballroom
Chris Long – Go Fish Digital
To Drive More Authority Without Building Links | SEO
Brazos
Marty Weintraub – Aimclear
Bulletproof Your Marketing From Relentless Industry Revolution
Lone Star
Ashley Ward – SEMRush
Increase Your Conversions Using Reusable Content: A Case Study by SEMrush | Content
2:50 – 3:10
Afternoon Snack
3:10 – 3:40
Southside Ballroom
Paul Shapiro – Catalyst
Working Smarter: SEO Automation to Increase Efficiency and Effectiveness | SEO
Brazos
Dave Szetela – FMB Media
Practical AI and Machine Learning in PPC Advertising | Paid Media
Lone Star
Ryan Jones – SapientRasorFish
Crawling vs indexing vs ranking and common pitfalls of all 3
3:40 – 3:50
Break
3:50 – 4:20
Southside Ballroom
Manuel Martinez – JC Penney
International SEO: Localization and Language | SEO
Brazos
Michael Ulrich – WPromote
Go Beyond Revenue: Solutions for Profit-Driven Marketing in Google Analytics | Analytics
Lone Star
Dave Davies and Mary Davies – Beanstalk Internet Marketing
UX – Behind & In Front of the Curtain
4:20 – 4:25
Break
4:25 – 5:15
Keynote – Duane Forrester – Yext
Topic – Voice search, consumer behavior change and business personas
Conference close – Lockharts’s Unofficial Happy Hour