Day 1

8:00 – 8:45

Registration and Breakfast

 

8:45 – 8:50

Conference Welcome / Opening Remarks

 

8:50 – 9:30

State of Search Keynote – Purna Virji – Microsoft
Voice Search, Chatbots, and Digital Assistants: Optimizing Customer Experience in the Age of Conversation

 

9:30 – 9:35

Day 1 Instructions and Lunch Details

 

9:35 – 9:45

Break

 

9:45 – 10:15

Southside Ballroom
Jenny Halasz – JLH Marketing
Next-Level SEO | SEO

Brazos Room
Sergio Cano – WPromote
Smarter Insights Thru Automated Bidding | Paid Media

Lone Star Room
Aaron Weiche – GatherUp
The Future is Trust Optimization | ORM – Local + SEO

 

10:15 – 10:25

Break

 

10:25 – 10:55

Southside Ballroom
Fili Wiese – Search Brothers
Google Penalties Explained | SEO

Brazos Room
Natalie Barrada – Bamboo
Not-Exactly-Exact-Match: Now What? | PPC

Lone Star Room
Gyi Tsakalakis – AttorneySync
Relevance, Distance, and Prominence (RDP) for Local Businesses | Local SEO

 

10:55 – 111:05

Break

 

11:05 – 11:35

South Side Ballroom
Upasna Gautam – Ziff Davis and Tony Verre – Sally Beauty
Form Follows Function: The Voice Search Framework | SEO

Brazos
Audrey Bloemer – Seer Interactive
Will It Blend? How To Get The Most Out Of Your Cross-Channel Marketing Data | Paid Media + SEO + Emerging Trends!

Lone Star
Michelle Stinson-Ross – Apogee Results
Fulfilling the Mad-Men Creative Promise

 

11:35 – 1:00

Lunch

 

1:00 – 1:35

Here’s Why – Eric Enge and Mark Traphagen
You Won’t Want to Miss This!

 

1:35 – 2:05

Panel
Navah Hopkins [PPC], Jenny Halasz [SEO], Michelle Stinson-Ross [Social]
All Together Now: Making Different Digital Marketing Disciplines Work Together for Maximum Results
Moderator – Beth Kahlich, President DFWSEM

 

2:05 – 2:15

Break

 

2:15 – 2:40

South Side Ballroom
Steve Hammer – Rank Hammer
The Whale And a Phoenix: A true story of agency near death and rebirth | Agency Growth

Brazos
Zach Beddingfield – Call Rail
Ways to Overcome PPC Hurdles and Low Search Volume | SEO

Lone Star
Kevin Gibbons – Blueglass
How to Take Your Content Marketing to the Next Level | Content

 

2:35 – 2:45

Break

 

2:45 – 3:25

South Side Ballroom
Adam Riemer – Adam Reimer Marketing
Link Acquisition – But Not Building Content & Pitching | SEO

Brazos
Kirk Williams – Zato
When Good PPC Goes Bad | Paid Media

Lone Star
Simon Heseltine – Trader Interactive
Screwing up Social

 

3:15 – 3:35

Afternoon Snack

 

3:35 – 4:05

South Side Ballroom
Brandy Eddings – Slingshot
Client Services & Agency Operation Tips & Tricks | Agency Growth

Brazos
Navah Hopkins – WordStream
Micro-Budgets Massive Wins: Winning at Digital Marketing When You Have $1000 a Month (or Less) | Paid Media

Lone Star
Grant Simmons – Homes.com
BEO – Brand Experience Optimization is born! How to Supersize Your Brand for Search!

 

4:05 – 4:15

Break

 

4:15 – 4:45

South Side Ballroom
Tony Wright – Wright IMC
Why Audits Aren’t Good for Agencies and How to Make Them Great | Agency Growth

Brazos
Eric Solan – Vertical Measures
Combine Paid & SEO Strategies to Increase Your Bottom Line | SEM – Paid Search & SEO

Lone Star
Tommy Swanson – Stripes Agency
7 Strategies You Won’t Hear From Your Facebook Rep
*Winner of DFWSEM 3-4-5 Speaker Contest*

 

4:45 – 4:55

Break

 

4:55 – 5:45

Keynote
Greg Gifford – DealerOn
Topic: Cousin Eddie’s Guide to Winning at Local SEO in 2019

5:45 – 5:55

Day 1 Close

 

6:30 – 10:00

Half Time Party – Dinner, Comedy and More!
**Yes, we are feeding you! Yes, you will get a free drink! Yes, you will be amazed and entertained!**
Join us before you go out on the town in Dallas – with one of the best views in town.

 


Day 2

8:15 – 9:00

Women’s Elevation Panel – Ruth Burr-Reedy, Purna Virji, Upasna Gautam
and BREAKFAST

 

9:00 – 9:05

Opening Remarks / Day 2 Agenda

 

9:00 – 9:50

Opening Keynote -Eric Enge – Perficient Digital
Content Marketing Greatness: The Road to Content Marketing Greatness

 

9:50 – 10:30

Mental Health Panel and Discussion

 

10:30 – 10:50

Morning Snack

 

10:50 – 11:20

Southside Ballroom
Simon Schneiders – Blue Array
Advanced session: Large-scale localized landing page SEO | SEO

Brazos
Mark Irvine – WordStream
Search and Social Advertising: Made Better Together with More Data | Paid Media

Lone Star
Kevin Getch – Webfor
SEO & The Complete Customer Journey| SEO

11:20 – 11:30

Break

 

11:30 – 12:00

Southside Ballroom
Jesse McDonald – TopHatRank
Creating Scalable SEO Initiatives | SEO

Brazos
Erika Schimdt – Seer Interactive
The Conversion Disconnect: How to Leverage CRM Data in PPC | Paid Media

Lone Star
Simon Poulton – WPromote
Attribution in 2018: Under the Hood of Google’s Data-Driven Attribution | Analytics

12:00 – 1:20

Lunch

 

1:20 – 2:10

Southside Ballroom
Mark Traphagen – Perficient
It’s Time for Social Media Marketing to Grow Up! | Social Media

Brazos
Blake Burch – PMG
Fully Automated Search Ads – The Future is Now | Paid Media

Lone Star
Rob Woods – Rob Woods Consulting
Advanced SEO Issues | SEO

 

2:10 – 2:20

Break

 

2:20 – 2:50

Southside Ballroom
Chris Long – Go Fish Digital
To Drive More Authority Without Building Links | SEO

Brazos
Marty Weintraub – Aimclear
Bulletproof Your Marketing From Relentless Industry Revolution

Lone Star
Ashley Ward – SEMRush
Increase Your Conversions Using Reusable Content: A Case Study by SEMrush | Content

 

2:50 – 3:10

Afternoon Snack

 

3:10 – 3:40

Southside Ballroom
Paul Shapiro – Catalyst
Working Smarter: SEO Automation to Increase Efficiency and Effectiveness | SEO

Brazos
Dave Szetela – FMB Media
Practical AI and Machine Learning in PPC Advertising | Paid Media

Lone Star
Ryan Jones – SapientRasorFish
Crawling vs indexing vs ranking and common pitfalls of all 3

 

3:40 – 3:50

Break

 

3:50 – 4:20

Southside Ballroom
Manuel Martinez – JC Penney
International SEO: Localization and Language | SEO

Brazos
Michael Ulrich – WPromote
Go Beyond Revenue: Solutions for Profit-Driven Marketing in Google Analytics | Analytics

Lone Star
Dave Davies and Mary Davies – Beanstalk Internet Marketing
UX – Behind & In Front of the Curtain

 

4:20 – 4:25

Break

 

4:25 – 5:15

Keynote – Duane Forrester – Yext
Topic – Voice search, consumer behavior change and business personas

Conference close – Lockharts’s Unofficial Happy Hour