| Speaker: | Ruth Burr |
| Summary: | As online marketers, we start reaching our users way, way before they actually reach our site. So why are we so focused on on-page when it comes to analytics? This session will discuss methods and show-the-CEO metrics for measuring, proving and improving marketing efforts online (i.e. "everything that happens before your customer hits your Google Analytics pixel"). |
| Action Item 1: | Have measurable, repeatable goals around social media and be prepared to defend them to a HiPPO. |
| Action Item 2: | Google loves brands because people love brands - so build your dang brand. |
| Action Item 3: | Your CEO may not understand "quality backlinks" but she sure as hell understands "branding." Treat them as one task to get more out of both. |
Digital Marketing Conference | Dallas, TX | November 4-5, 2019
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