Speaker: Nicole Bullock of iProspect

Google Analytics is often utilized to provide metrics and insights on website performance to clients.

But what happens when you have a Fortune 10 client that limits access to site metrics, yet still requires rigorous reporting insights? You don’t have to be caught short.

In this session, Nicole Bullock will talk about the best features of site reporting available in Google Search Console, as well as some of the ways she has collaborated, tinkered, and combined 3rd party resources to build a deck to impress clients and a multi-agency digital partner team.

When you attend this session you will learn how to:

  • Use search traffic reports from Google Search Console to provide insightful reporting feedback
  • Coordinate top pages and top search queries data for mobile and desktop insights
  • Tell the true story of site performance without a bunch of graphs and pie charts