Tony WrightIn this session, Tony Wright will provide a Primer on LinkedIN for those not familiar with how to use this powerful tool for digital marketing. He will discuss best practices regarding publishing on LinkedIN, how LinkedIN and Google work together to form a powerful, albeit non-cooperative team and whether you should pay for LinkedIN premier services or not. He will also delve briefly into LinkedIN advertising options and if you aren’t careful, you may came out with a new trick or two. The presentation is meant for LinkedIN beginners and intermediate users – although some advanced topics will be referenced. Advanced topics are welcome in the Q & A, of which Wright plans to leave ample time for.

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