Your Search Diet: How Not to OverEAT
Expertise, Authority and Trust… it’s all anyone is talking about these days and even what Google said is behind the recent core updates. But what are these elements, and how are they measured? And how do they fit into the larger context of running a successful business? In Jenny Halasz’s new keynote, she’ll explain why ranking on Google is similar to being healthy in life: everything in moderation, a good balance of key elements, and most of all making lifestyle changes instead of quick-fix “solutions”. In this keynote that will set the stage for your learning at State of Search, Jenny will explain how Google is likely to measure the value of a site, from their use of established protocols to new patents they’ve filed. She’ll explain how you can evaluate Google’s real ranking factors in the context of theoretical approaches in the same way you evaluate the latest diet craze.