Gyi TsakalakisIn this session I will show you how to tweet and fake review your way to the top of local SERPs… Just kidding.

Instead, I’ll demonstrate how the social web is exceptionally useful for improving local search ranking factors.

As you probably know, according to Moz’s 2014 Local Search Ranking Factors survey, factors like domain authority and quality/authority of inbound links seem to be increasing in importance.

Fortunately, social networks offer a great opportunity for improving these factors.

Let’s chat about things like:

– Using local socially promoted content to build links.
– Optimizing social profiles with local search in mind.
– Finding local influencers on the social web.
– Building social-local trust.

If you’re tasked with earning meaningful attention from local search users, this session should give you at least one good idea that you can take back and put to work.

Read Gyi’s bio