David MinchalaThe Local SEOs workflow is a bit different from “regular” SEO, and getting the tooling together to handle that workflow can be pricey or require coding skills mere mortals generally don’t possess. Luckily, with a little know-how, any mortal can go BEAST MODE in Excel.

In this session, I’ll show just how much can be handled in Microsoft Excel. And don’t worry if you’re not an Excel wizard – this session is meant for anyone who’s used even just the basic functions of Excel. From citation auditing, performance monitoring, competitive analysis, and even producing visualizations clients can understand, there’s a lot you can do with formulas I’ll share and plugins you can get for free.

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