SEO has undergone drastic changes in just a few short years. This session will take a look back at early tactics, the thought processes behind them, and past SEO mistakes. We’ll explore how we should have handled these approaches and how our SEO strategy needs to evolve to keep pace with the new demands of the industry. The session will focus on evolving from reactionary tactics to more sustainable SEO. Attendees will leave with actionable tips to incorporate into their own marketing plans.
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