Speaker:Christi Olson
Summary:Managing paid search at a enterprise level can be full of challenges ranging from cross company competition for the same keywords, competing for resources (budget), and to be the "owner" of the processes and tools. In this session I'll walk through some of the challenges I've faced with the solutions we took to come to resolution. If you're looking at making the move from an agency to in-house or if you're at a small company and are wanting to know what it's like to manage SEM at a world class enterprise this session will give you insight and some tools to help you be succeed.
Action Item 1:Strategies to get stake holder buy-in and alignment.
Action Item 2:Ways to scale your SEM campaigns.
Action Item 3:Review of the In-House vs Agency model.