Thomas BallantyneNo one will argue that the Web has changed the world. What television took 13 years to accomplish and the radio 38 long years, Internet reached an audience of 50 million in short 4 years. With that came an insane information boom. The Internet’s phenomenal impact on businesses took us all by storm. Mass communication evolved.

Amidst this change, consumers found a new form of “word-of-mouth”. A platform in which their words were heard. Public pages where their opinions show in permanent ink. Consumers became contributors. We transformed into critics, into reviewers. And now, there is no going back. Like it or not, we, the people, own brands. We contribute, create, and consume online reviews.

The Review Era is upon us. Are you prepared?

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