Speaker:Mike Arnesen
Summary:Get ready, because Arnesen is pulling all the tricks out of the bag for this session on eCommerce SEO. For any web marketer, eCommerce is well known territory, but it's now more important than ever to keep pace with the rapid changes in how search engines are ranking eCom sites and what they're looking to reward. This session will include optimization tips and examples ranging from on-page content optimization and semantic markup to canonical tags and page speed.
Action Item 1:Why semantic markup and structured data is a game-changer for eCom SEO.
Action Item 2:Why mobile experience and optimization is critical to success in search.
Action Item 3:How to put your eCom site ahead of the competition in every way.