What a Difference a Year Makes: Search Strategies, TED Talks, and Tactics

Speaker:	Derek Mabie
Summary:	Competition and costs are on the rise in the Search Engines, with little signs of change. Search experts are asked to deliver more value and take on a larger percentage of customer acquisition and influence. These request are not easy for a young and inexperienced industry.
Action Item 1:	Learn how to stop talking budgets & start talking investments.
Action Item 2:	Learn the right metrics to evaluate, and when to put them in place.
Action Item 3:	Learn a framework for strategic SEM.