Speaker: | Derek Mabie |
Summary: | Competition and costs are on the rise in the Search Engines, with little signs of change. Search experts are asked to deliver more value and take on a larger percentage of customer acquisition and influence. These request are not easy for a young and inexperienced industry. |
Action Item 1: | Learn how to stop talking budgets & start talking investments. |
Action Item 2: | Learn the right metrics to evaluate, and when to put them in place. |
Action Item 3: | Learn a framework for strategic SEM. |