Speaker:Derek Mabie
Summary:Competition and costs are on the rise in the Search Engines, with little signs of change. Search experts are asked to deliver more value and take on a larger percentage of customer acquisition and influence. These request are not easy for a young and inexperienced industry.
Action Item 1:Learn how to stop talking budgets & start talking investments.
Action Item 2:Learn the right metrics to evaluate, and when to put them in place.
Action Item 3:Learn a framework for strategic SEM.