SEOs have been talking about mobile for a long time, but the recommendations from Google and everyone else seem to be in a constant state of flux. This session will outline how and why mobile SEO is different from desktop SEO, describe how a mobile SEO project is approached and how to influence the major mobile ranking factors. It will review the different types of mobile site architecture, and outline the pro’s and con’s of each. Attendees will walk away from this session with a much clearer understanding of what it takes to rank well in mobile search, and what strategies and tactics will carry their mobile rankings into the future, regardless of if their mobile site is an mDot, Responsive Design, adaptive or totally non-existent.
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