Julie Jones is the Director of Search Engine Marketing at Imaginuity. Julie excels at creating short- and long-term plans that focus on increasing revenue and conversion. In her role, she helps clients improve their ability to make data-driven marketing decisions by helping launch data collection initiatives and enhance their current data hygiene.
Mark Barrera is the Senior Director of SEO and Merchandising for Ziff Davis and is currently based in Austin. However, his roots run deep with DFWSEM, the non-profit that brings you the State of Search Conference.
Mark was on the board of DFWSEM for years including roles as Chairman and President. Plus, he was the founding Chairman of State of Search!
He is an experienced agency executive with over a decade of experience digital marketing experience across many different industries and business types.
Mark is focused on planning, executing, measuring and optimizing digital marketing initiatives. Experience working with global and national brands such as Ziff Davis, ProFlowers, Morton’s The Steakhouse, McCormick and Schmick’s, Golden Nugget, StumbleUpon, Verizon, Barcel USA, and the National Breast Cancer Foundation among others.
Martha van Berkel is the CoFounder and CEO of Schema App. Schema App is a software as a service that empowers digital marketers to create, manage, maintain and leverage schema markup with no dependency on IT. Martha spends her days talking with Digital Marketers from Enterprises and Digital Agencies around the world discussing the value of schema markup and strategizing on how they can bring the most value to their clients and companies through the adoption of this advanced SEO strategy, including adding it to analytics!
Prior to Schema App, Martha was a Senior Manager at Cisco Systems responsible for the global online support strategy. During her 14 year tenure, she led global teams and partners with customers internationally to develop and drive adoption for new innovative support products/tools. At Cisco she was known as a disruptor and intrapreneur.
Don’t think that Martha isn’t technical! She has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy.
Martha is Canadian, lived in the Silicon Valley during the boom and bust, and when not working, enjoys chasing her two kids and rowing.
Martha van Berkel is the CoFounder and CEO of Schema App. Schema App is a software as a service that empowers digital marketers to create, manage, and leverage Schema Markup with no dependency on IT. Martha spends her days with Digital Marketers from Enterprises and Digital Agencies discussing the the value of Schema Markup and strategizing on how they can bring the most value to their clients and companies through the adoption of this advanced SEO strategy.
Interview with Martha van Berkel
By Reese Oxner
I recently talked with Martha van Berkel from Schema App about her upcoming session at the State of Search digital marketing conference in Dallas. She gave me a preview of what she will discuss.
What will you be speaking about at the State of Search this year?
This year I will be speaking about ten things that you don’t know about structured data (aka schema markup). Schema Markup is hard to understand. During my presentation I’ll simplify some of the more advanced concepts about structured data, and share some advanced techniques that help clarify content, drive organic performance, and provide valuable insights. Some topics I’ll cover include main entity of page, knowledge graphs, additional type and more.
What are the key takeaways that you’d like the audience to get when they come to your session?
I am the CEO of Schema App. We are a software company focused entirely on helping SEO professionals do structured data at scale with little to no development or IT involvement. I live in Guelph, Ontario, Canada and when not sharing my knowledge about structured data, I like to spend time with my kids and on the water rowing.
What is the importance of this conference?
I really love State of Search because of how I get to connect with SEOs from a range of different companies in a friendly, easy-going setting. I love the fact that I get to have nerdy conversations throughout the two days, and also with the other speakers. I think the size of the event is perfect for sharing knowledge and making new friends.
Dixon Jones is an international SEO Speaker and Internet Marketing advisor who works as a mentor to founders of Internet technologies. His hope is to develop the business with you to take your idea from the bedroom to the boardroom. An Internet Marketing strategist and a business partner willing to help you get to market without taking so much of your business that you feel you’ve lost control.
Dixon was at the First ever Pubcon and will be speaking in Las Vegas this year as well as Brighton SEO in the UK. He is a TEDx past speaker and has spoken all over Europe and the USA on all things search, strategy and online link building, including Keynotes.
Dixon Jones has built several successful start-ups, from Murder Mystery Games to Majestic, a world-leading search engine specializing in web cartography and backlink analysis.
Dixon has talked about Internet Marketing (and Search engine optimization) all over the world for nearly 20 years. Apart from bringing the Majestic technology to market, his approach to innovation in enterprise keeps getting him invited onto the podium to be a speaker at Internet Marketing conferences.
Francois is a European entrepreneur, web & mobile startup enthusiast, SEO expert, and advisor for French VC firms
He currently is the CEO at OnCrawl.com, an SEO data platform.
With 15 years industry experience, he has been involved in many startups and founded several companies including JobiJoba.com, a European search engine for jobs, nominated as “one of the most promising startups in Europe in 2009” by the Guidewire Group at Innovate! Europe. Francois also used to run Propulseo which is an SEO company with a scientific approach collecting tons of Data to better rank on SERPs. Additionally, he serves as the French ambassador at Majestic, leading link intelligence tool.