Casey Markee is the founder of San Diego-based SEM agency Media Wyse and has been in the digital marketing field since 1998. He’s trained SEO teams on five different continents, spoken at dozens of conferences and written hundreds of articles for SEO industry education site www.searchenginenews.com (SEN) as their Lead SEO Consultant since 2004.
Pruning your Content Garden: Content Auditing for Bloggers
Everybody knows that good content is needed for long-term rankings in Google, but not every piece of content you publish is going to be a winner. In fact, most published content is going to hurt you long-term if you don’t understand how to cultivate and constantly till that content garden. In this presentation with noted SEO consultant Casey Markee, learn how to separate the content weeds from the content flowers and what do with seasonal or just-in-time content. Learn how to bucket content, when to NOINDEX or Delete content, and why content auditing is a must for the average blogger!
2020 Interview with Casey Markee
We recently talked with Casey Markee from Media Wyse about his upcoming session at the State of Search.What is your background in?
I’m a 20+ year digital marketing veteran focusing on SEO training and auditing. My primary focus for the last several years has been site audit focusing on the Food, Lifestyle and DIY niche. I tend to work with mostly recipe bloggers and it’s an exciting niche that tends to be a Google testing bed for new schema and usability features. I also love food so that helps.What company do you work for?
I’m the founder of digital consulting firm Media Wyse based in Ramona, CA. I will be celebrating twenty-years as a private consultant in January 2021.Is this your first time at State of Search?
It is not, I believe we are up to five or six appearances now. In fact, I was the keynote speaker at the first State of Search convention years ago. I did the presentation remotely by telephone from here in CA with former SOS President Sean Jackson advancing the slides for me live in real-time there in Dallas. State of Search is absolutely one of my favorite regional conferences.What is your panel about?
I’m going to be presenting on content auditing with a focus on content quality and WordPress users specifically. Everybody knows that good content is needed for long-term rankings in Google, but not every piece of content you publish is going to be a winner. I’m going to cover how to surface the flowers ove the content weeds.What are the key takeaways from your panel?
Attendees to my live presentation can expect to learn how to separate the content weeds from the content flowers and what do with seasonal or just-in-time content. Learn how to bucket content, when to NOINDEX or Delete content, and why content auditing is a must for the average blogger!Why should people come to your panel?
Do you watch the STARZ show “Outlander”? Do like poor dad jokes and multiple references to bacon and bourbon? Are you interesting in increaseing traffic to your WordPress site by doing nothing but focusing on the content you already have? If so, then this is the panel for you.
2019 Interview with Casey Markee
by Reese Oxner
I recently talked with Casey Markee from Media Wyse about his upcoming session at the State of Search digital marketing conference in Dallas. He gave me a preview of what he will discuss.
What will you be speaking about at the State of Search this year?
WordPress SEO best practices and tips in a post-Gutenberg world.
What are the key takeaways that you’d like the audience to get when they come to your session?
WordPress SEO is more than installing a plugin and calling it a day. Technical SEO is the single greatest way to increase WordPress traffic. Quality WordPress content isn’t determined by a Word Count but dozens of other factors.
Tell me a little about yourself, what you do, and what your company does.
Speaker, writer, and bacon enthusiast, Casey Markee has been doing SEO for 20 years, has conducted over 500+ site audits, and has trained SEO teams on five continents through his consultancy Media Wyse. When he is not doing SEO, Casey spends time with his wife Tifany, two kids, two dogs, two cats and assorted horses.
What is the importance of this conference?
State of Search is one of the top regional digital marketing conferences in the world and it’s always an honor to participate. Fun bit of trivia, I was the one and only speaker at the first State of Search conference over a decade ago. I gave a presentation on the “State of Search” in the upcoming year by phone from San Diego while someone advanced the slide deck there in Dallas.