Speaker: Dr Pete Meyers of Moz From AMP to voice search, Google’s evolution seems to be accelerating. At the same time, the uncomfortable reality of SEO is that Google still controls much of our fates. Recent changes signal some very real existential threats to SEO. What if Google goes all in on paid search? What …
Opening Keynote – Paradigm Shifts: Can SEO Survive Google? Read More »
Speaker: Steve Hammer We have a uniquely difficult job as digital marketers, and that translates into a high risk of depression and other mental health issues. Reliable studies prove people highly active in social media are 2.5x as likely to be diagnosed with depression, entrepreneurs are 3x as likely to have depression, and creative types …
Is Digital Marketing Ground Zero for Mental Health Issues Read More »
Speaker: Natalie Barreda of Point It With so much technology available at our fingertips, it can be difficult to sort through and choose which tools to use. In this session, paid search expert Natalie Barreda weighs in on some of the most popular industry platforms (e.g. Kenshoo, Adobe, Marin, Acquisio, etc.) and give an honest …
Speaker: Bartosz Góralewicz of Elephate Bartosz Góralewicz has helped clients increase traffic for large, international brands 8 to 10 times through investing in deep, technical SEO. In this session he will share an actionable list of SEO techniques you can implement for your organization to boost visibility. The entire presentation is based on case studies …
Advanced Technical SEO – Going Deeper to Deliver Outstanding Results Read More »
Speaker: Adrian Vender of Remark Media Although marketers have become more savvy at building reports, our tools and platforms still throw roadblocks at us. We struggle with disparate platforms and data sets, limitations in data visualization, and automation challenges. Google Data Studio is a tool designed to overcome these obstacles. Yes!… when you heard that …