We can still learn a thing or two from the past
“SEO isn’t dead” has been the theme thus far at State of Search, and for good reason. With Google constantly updating their algorithms (hello Panda 4.0), we SEOs have to try to stay ahead of the curve by anticipating what Google will do next. That’s why we have awesome keynote speakers like Danny Sullivan to speak on the current (and future) state of search, but sometimes we also forget one of the simplest, truest sayings: “if it ain’t broke, don’t fix it.”
Enter Ryan McLaughlin.