A marketing revival was had at this year’s State of Search, y’all
Communication seemed to be a common, resounding theme across many State of Search presentations this year – specifically, how you can form authentic, lasting relationships with existing and potential clients. But perhaps the most impactful session of the entire conference was the opening keynote of Day 2, delivered by the one and only Wil Reynolds of Seer Interactive, titled Crossing The Chasm: Content, Context, and Customers.
With a refreshing blend of humility and charisma, Wil took the stage in front of a packed room to share what he believes is the single most important thing any marketer should strive toward, something that will not only improve your business, but also improve yourself and your relationships. A single word we far too often forget about: