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Ain’t No Party Like a State of Search Half Time Party!

Kristen Torgerson · Sep 1, 2017 ·

Thought last year was fun? Well, just you wait…

State of Search is an online marketing conference, but there is so much more to this huge, annual event. Digital Marketers like to work hard, and play hard. 2016 speaker Deandre Upshaw takes to the Half-Time Party stage to play with Dallas' headliners Time Machine Band in 2016 — State of Search speaker Deandre Upshaw smashed it as front man for Time Machine Band at our 2016 Live Band Karaoke party.

If you were lucky enough to attend last year, then you know we love a good party. That’s why we’re excited to announce we have an even bigger show for the 2017 Half Time party! That’s right. On Monday night after the first day of sessions, we’re cranking it up to eleven – and we’re making it so easy to attend, you don’t even have to go anywhere! Right after the last speaker, get ready to get down with us at Gilley’s.

Real Panels for the Real World

Stephanie Studer · Aug 7, 2017 ·

You wanna get real or what?

Get Real panel for small business and freelancers in 2016 featured Duane Forrester, Zeph Snapp and Wil Reynolds. This year the panel is back with a new face or two on board. — Last year we introduced the first Get Real Panel for small business and freelancers. Duane Forrester, Wil Reynolds and Zeph Snapp took up the challenge to “get real’ from moderator Sean Dolan. You loved it and you asked for more…

Not to be immodest, but there were a lot of heavy-hitting events at last year’s State of Search. Emphatically among them was the Q&A session with Duane Forrester, Wil Reynolds, and Zeph Snapp, capably moderated by Sean Dolan. In fact, the only complaint we got about that panel? It was too short.

We heard you. Check it out.

Meet the Legendary Keynotes of State of Search 2017

State of Search Conference · Jul 31, 2017 ·

Hang with some of the biggest and baddest names in the digital world

Dr Pete Meyers from Moz is set to Keynote at State of Search 2017 Digital Marketing conference — Dr Pete Meyers from Moz leads off a spectacular lineup for 2017, delivering the opening Keynote on October 9.

The State of Search train is rolling down the tracks, headed toward October, and if you haven’t already caught your ride, it’s time to get on board.

This year’s agenda is jam-packed with eye-opening content, world-leading experts, and a ton of new and returning features. We thought we’d start out by introducing you to our stellar Keynote speakers.

Google’s Gary Illyes Returns to State of Search

State of Search Conference · Jul 27, 2017 ·

He’s baaaaack…

Gary Illyes, Google Webmaster Tools Analyst speaking at State of Search in Dallas 15 — Google’s Gary Illyes drew a huge crowd when he rocked that magnificent black hat on the stage at State of Search in 2015 – this year you get to ask him your questions as he joins noted search journalist Jennifer Slegg for some plain-talking Q&A.

We’re thrilled to announce the return of Google’s own Gary Illyes to State of Search in 2017.

It’s been two years since Gary walked the stage in Dallas, and this year he sits down for an in-depth conversation with the one and only Jennifer Slegg, author of the Google Panda Algo Guide. To use a Texas analogy, this ain’t Jennifer’s first rodeo, and y’all can be sure she’s gearing up to ask Gary all kinds of questions about Google’s algorithm updates in 2017, and of course, the impending mobile first index.

Beyond the “Countdown”: Have More Fun by Using PPC Ad Customizers

Matt Decuir · Dec 30, 2016 ·

Matt Umbro shows PPC practitioners how to personalize ads by making them more granular

Everyone says “market to the customer” these days. But how do you market to the customer with a simple PPC text ad and its limited amount of characters?

DKI (Dynamic Keyword Insertion) but can be problematic.
Ad extensions are no longer a way to stand out, as they are now a requirement.

With everyone using the same platform, how do you stand out?

Ad customizers, of course!

And Matt Umbro of Hanapin Marketing and PPCChat showed us how.