Speaker: Eric Enge of Stone Temple Consulting

The State of Research Keynote – Study Release

Stone Temple Consulting CEO Eric Enge unveils ground-breaking new research on Accelerated Mobile Pages (AMP) in our very first State of Research Keynote.

You’ve heard how much AMP speeds up sites, but you’ve also heard about pitfalls, and problems with analytics, ads, and e-commerce. So now you wonder if AMP is right for you?

Stone Temple has spent months conducting a study of more than a dozen major brands who have embraced AMP, and you’ll see Eric Enge unwrap the results, and get to the truth. This study will reveal just how ready AMP is for prime time. It will profile just how hard (or easy) it is to shift into AMP coding, and whether or not you can get the functionality you need to succeed. And, it will tell you what types of gains you can get, not only in terms of speed, but improved user engagement and revenue.

This data will all be unveiled for the first time on the keynote stage at State of Search. Eric lays it all out for you in clear and unmistakable terms. Come to this session to learn everything you need to know. Should you get on board with AMP and why, what it will do for your business, and what it will take?