The State of Search (tentative) agenda is up! We offer the best speakers on digital marketing in the industry – people with real-world experience. And since our virtual conference is presented by a local non-profit, DFWSEM, we are here to serve YOU, our friends in the digital marketing industry.

Again this year you can take advantage of our site review sessions – we will have a breakout room so you can ask our digital marketing expert speakers your specific questions!

State of Search conference location:

We have added additional evening sessions this year, and they will be added soon. Check back for updates, even last minute changes.

All times listed below are in CST Central Standard Time (Dallas, Texas time).

If you have registered for the conference, you should have received an email for logging into the conference (from Eventee). Contact us if you have not received the link, you can also log in here:

Day One Agenda (Monday, Oct 26) | Day Two Agenda (Tuesday, Oct 27)

Day One Agenda

  South Side Music Hall Brazos Lone Star Jack
8:00 – 8:45 Registration and Breakfast
8:45 – 8:50 Conference Welcome / Opening Remarks – Bart Peters & Bill Hartzer
8:50 – 9:30 State of Search Keynote – Wil Reynolds
9:30 – 9:45 Day 1 Instructions and Lunch Details
9:35 – 9:45 Break
9:45 – 10:15 Casey Markee – Media Wyse
Pruning your Content Garden: Content Auditing for Bloggers
Mark Traphagen – seoClarity
Google SERP Features Today: Rabbit Hole Is Deeper Than You Think
John Ellis – Crescent Interactive
Optimizing for New Google ad formats
Site Reviews – Google My Business, Sherry Bonelli
10:15 – 10:25 Break
10:25 – 10:55 Mary Davies – Beanstalk Internet Marketing
How to Improve Reviews & Gain Brand Loyalty
James Brockbank – Digitaloft
How To Use PR Tactics To Build Better Links
Steven Hammer – Rankhammer
A Frank Discussion of Agency Models
Site Reviews – Site Audits, WordPress, Casey Markee
10:55 – 11:05 Break
11:05 – 11:35 Jaci Russo – Brand RUSSO
7 Fatal Flaws You Are Making With Your Advertising
Paxton Gray – 97th FLoor
It’s More than Data: We’re Doing Content Marketing Wrong
Rigel Cable – Astound Commerce
The Top 5 Mistakes of SEO for eCommerce Brands
Site Reviews – SEO Audits, Brian Harnish
11:35 – 1:00 Lunch – Food Trucks
1:00 – 1:35 Keynote – Susan Wenograd, Topic TBD
1:35 – 2:05 Panel
Khalid Saleh, Ryan Jones, Kristine Schachinger, Andrew Shotland, Erik Huberman, Ruth Burr Reedy
State of the Industry
2:05 – 2:15 Break
2:15 – 2:40 OnCrawl Sponsored Session – Jenny Halasz
Internal Linking
Mark Bealin – SearchLab
Hack-free SEO Plan for 2020
Tom Shapiro – Stratabeat, Inc.
Transforming Your Blog into a Lead Generation Engine
Site Reviews – TBD
2:40 – 2:45 Break
2:45 – 3:25 Khalid Saleh – Invesp
Brands that win: how to use social media to stand out and sell more
Ryan Jones – Razorfish – A Now, Forward Approach to Keyword Research Kelly Benish – Uberall
How to Maximize ROI and In-store Traffic from Branded and Unbranded Search
Site Reviews – UX and Reviews, Mary Davies
3:25 – 3:35 Afternoon Break
3:35 – 4:05 Ruth Burr Reedy – UpBuild
Hacking Your Tracking with Google Tag Manager
Brian Harnish – Bruce Clay, Inc.
Site Audits: How to Audit a Website to Get Results
Marc Bautista – PMG – Winner of DFWSEM 3-4-5 Speaker Contest Site Reviews – PPC and Paid Media, John Ellis
4:05 – 4:15 Break
4:15 – 4:45 Mark Barrera – TrustRadius
AI, ML and NLP: Understanding How These Tools Can Accelerate SEO Success
Blake Denman – RicketyRoo, Inc.
Does Local Link Building Work?
Digital Marketing Jobs & Careers Site Reviews – TBD
4:45 – 4:55 Break
4:55 – 5:45 Keynote
Fireside Chat with Barry Schwartz (Rusty Brick, SE Roundtable, Search Engine Land)
Moderated by Dave Davies
5:45 – 5:55 Day One Closing Remarks
6:00 – 7:00 Dinner Break
7:00 – 7:30     Ashley Mo – 3Q Digital – Outsmart YouTube’s Automated Bidding and Drive More Conversions Andrew Shotland – Local SEO Guide – Local SEO For Multi-Location Brands & Marketplaces in 2021 Aisha Willis, The Write Solution – EMpulsive Content Marketing: Moving Beyond Impulse to Empathy Joe Hall, Hall Analysis – Optimizing For Performance in SEO and Speed
7:30 – 7:40 Break      
7:30 – 8:10 Emily Brady – Scorpion – SEO Challenges for Small Businesses (And How to Overcome Them) Chris Silver Smith – Reputation Management SEO: 10 Things You Can Do To Outrank A Negative Item In SERPs Rachel Anderson – Deep Crawl – Identifying Technical Issues on Location Pages at Scale Without Going Crazy Holly Starks, Marketing Genius – What can 100 Cell Phones Do For Your Local Business?
8:20 – 9:00 Virtual Networking



Be sure attend our evening sessions, virtually!

Day 2 Agenda – Tuesday, Oct 27

  South Side Music Hall Brazos Lone Star Jack
8:15 – 9:00 Women’s Elevation Panel and Breakfast
9:00 – 9:05 Opening Remarks – Day Two Agenda
8:50 – 9:30

Opening Keynote – Eric Enge, Perficient Digital
Topic TBD

9:50 – 10:30 Digital Marketing During the Pandemic Panel Discussion
10:30 – 10:50 Morning Break
10:50 – 11:20 Ashley Mo – 3Q Digital – Outsmart YouTube’s Automated Bidding and Drive More Conversions Jason White – PMG
OODA Looping Your Way to Proactive SEO
Jesse McDonald – IBM
Bridging the Gap: Agency versus Enterprise SEO
Site Reviews – Link Building, James Brockbank
11:20 – 11:30 Break
11:30 – 12:00 Eli Schwartz – Eli Schwartz
Product Led SEO: The Secret to 10X Organic Growth
Simon Heseltine – Trader Interactive
How to Grow Traffic To Your Sites Using Your Data
Holly Starks, Marketing Genius – What can 100 Cell Phones Do For Your Local Business Site Reviews – Schema Markup, Martha van Berkel
12:00 – 1:40 Lunch Break
1:40 – 2:10 Greg Gifford – SearchLab
Time Saving Data Studio Hacks You Never Knew You Needed
Helen Pollitt – Arrows Up
Proving Your SEO Activity is Paying Off
Erik Huberman – Hawke Media
Steps to Grow Your Business Through Search and Social
Site Reviews – Data, Simon Heseltine
2:10 – 2:20 Break
2:20 – 2:50 Kristine Schachinger – Sites Without Walls
Core Updates, E-A-T, and Site Recovery
Sherry Bonelli – Early Bird Digital Marketing
Troubleshooting Google My Business: Real-World GMB Issues Solved
Mark Irvine – SearchLab
A Better Way to Bing
Site Reviews – Google Data Studio, Greg Gifford
2:50 – 3:10 Afternoon Break
3:10 – 3:40 Martha Van Berkel – Schema App
10 Things You Don’t Know About Structured Data
Hamlet Batista RankSense, Inc.
Quality Content at Scale Through Automated Text Summarization of UGC
Greg Sterling – Uberall
Your Online Reputation is Your Brand: Key Mistakes and Opportunities
Site Reviews – Bing, Paid Media, Mark Irvine
3:40 – 3:50 Break
3:50 – 4:20 Keith Goode – IBM
Strategies for Coping with the Worldwide Shortage of SEOs
Jason Wright – Marketing by Data
Local SEO in 2020
Adam Riemer – Adam Riemer Marketing, LLC
How to Scale All Your Channels with Email by Not Sending Them
Site Reviews – User Generated Content, Hamlet Batista
4:20 – 4:25 Break
4:25 – 5:15 Keynote
Duane Forrester
Topic TBD
5:15 Virtual Happy Hour

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