Speaker:Susan Wenograd
Summary:Have you noticed all the data AdWords has started to provide over the past year? Check out 3 under-utilized reports to take your PPC the extra mile and help supplement the "not provided" keyword sting.
Action Item 1:Are your paid and organic results working together?
Action Item 2:How to see if geography matters and harness it.
Action Item 3:Does your page placement matter to your performance?