2020 Agenda

The State of Search 2020 agenda is up! We offer the best speakers on digital marketing in the industry – people with real-world experience. And since our virtual conference is presented by a local non-profit, DFWSEM, we are here to serve YOU, our friends in the digital marketing industry.

Again this year you can take advantage of our site review sessions – we will have a breakout room so you can ask our digital marketing expert speakers your specific questions! We have even added additional evening sessions this year.

All times listed below are in CST Central Standard Time (Dallas, Texas time).

If you have registered for the conference, you should have received an email for logging into the conference (from Eventee). Contact us if you have not received the link, you can also log in here: https://www.stateofsearch.org/attend/.

Day 1

TimeSouth SideBrazosLone StarJack Daniels
8:00- 8:45 Registration and Breakfast
8:45- 8:50 Conference Welcome / Opening Remarks - Bart Peters & Bill Hartzer
8:50- 9:30 State of Search Keynote - Wil Reynolds
9:30 - 9:35 Day 1 Instructions and Lunch Details 7:30- 7:40 Break
9:35- 9:45 Break
9:45- 10:15 Casey Markee - Media Wyse Pruning your Content Garden: Content Auditing for Bloggers Mark Traphagen - seoClarity Google SERP Features Today: Rabbit Hole Is Deeper Than You Think John Ellis - Crescent Interactive Optimizing for New Google ad formats Site Reviews - Google My Business, Sherry Bonelli
10:15- 10:25 Break
10:25- 10:55 Mary Davies - Beanstalk Internet Marketing How to Improve Reviews & Gain Brand Loyalty James Brockbank - Digitaloft How To Use PR Tactics To Build Better Links Steven Hammer - Rankhammer A Frank Discussion of Agency Models Site Reviews - Site Audits, WordPress, Casey Markee
10:55- 11:05 Break
11:05- 11:35 Jaci Russo - Brand RUSSO 7 Fatal Flaws You Are Making With Your Advertising Paxton Gray - 97th FLoor It's More than Data: We're Doing Content Marketing Wrong Rigel Cable - Astound Commerce The Top 5 Mistakes of SEO for eCommerce Brands Site Reviews - SEO Audits, Brian Harnish
11:35- 1:00 Lunch
1:00- 1:35 Keynote - Susan Wenograd
1:35- 2:05 Panel Khalid Saleh, Ryan Jones, Kristine Schachinger, Andrew Shotland, Erik Huberman, Ruth Burr Reedy State of the Industry
2:05- 2:15 Break
2:15- 2:40 OnCrawl Sponsored Session - Jenny Halasz Internal Linking Mark Bealin - SearchLab Hack-free SEO Plan for 2020 Tom Shapiro - Stratabeat, Inc. Transforming Your Blog into a Lead Generation Engine Site Reviews
2:40- 2:45 Break
2:45- 3:25 Khalid Saleh - Invesp Brands that win: how to use social media to stand out and sell more Ryan Jones - Razorfish - A Now, Forward Approach to Keyword Research Kelly Benish - Uberall How to Maximize ROI and In-store Traffic from Branded and Unbranded Search Site Reviews - UX and Reviews, Mary Davies
3:25- 3:35 Afternoon Break
3:35- 4:05 Ruth Burr Reedy - UpBuild Hacking Your Tracking with Google Tag Manager Brian Harnish - Bruce Clay, Inc. Site Audits: How to Audit a Website to Get Results Marc Bautista - PMG - Winner of DFWSEM 3-4-5 Speaker Contest Site Reviews - PPC and Paid Media, John Ellis
4:05- 4:15 Break
4:15- 4:45 Mark Barrera - TrustRadius AI, ML and NLP: Understanding How These Tools Can Accelerate SEO Success Blake Denman - RicketyRoo, Inc. Does Local Link Building Work? Digital Marketing Jobs & Careers Site Reviews
4:45- 4:55 Break
4:55- 5:45 Keynote Fireside Chat with Barry Schwartz (Rusty Brick, SE Roundtable, Search Engine Land) Moderated by Dave Davies
5:45- 5:55 Day One Closing Remarks
6:00- 7:00 Dinner Break
7:00- 7:30 Ashley Mo - 3Q Digital - Outsmart YouTube's Automated Bidding and Drive More Conversions Andrew Shotland - Local SEO Guide - Local SEO For Multi-Location Brands & Marketplaces in 2021 Aisha Willis, The Write Solution - EMpulsive Content Marketing: Moving Beyond Impulse to Empathy Joe Hall, Hall Analysis - Optimizing For Performance in SEO and Speed
9:30 - 9:35 Day 1 Instructions and Lunch Details 7:30- 7:40 Break
7:40- 8:10 Emily Brady - Scorpion - SEO Challenges for Small Businesses (And How to Overcome Them) Chris Silver Smith - Reputation Management SEO: 10 Things You Can Do To Outrank A Negative Item In SERPs Rachel Anderson - Deep Crawl - Identifying Technical Issues on Location Pages at Scale Without Going Crazy Holly Starks, Marketing Genius - What can 100 Cell Phones Do For Your Local Business?
8:20- 9:00 Virtual Networking

Day 2

TimeSouth SideBrazosLone StarJack Daniels
8:15- 9:00 Women's Elevation Panel and Breakfast
9:00- 9:05 Opening Remarks - Day Two Agenda
8:50- 9:30 Opening Keynote - Eric Enge, Perficient Digital
9:50- 10:30 Digital Marketing During the Pandemic Panel Discussion
10:30- 10:50 Break
10:50- 11:20 Ashley Mo - 3Q Digital - Outsmart YouTube's Automated Bidding and Drive More Conversions Jason White - PMG OODA Looping Your Way to Proactive SEO Jesse McDonald - IBM Bridging the Gap: Agency versus Enterprise SEO Site Reviews - Link Building, James Brockbank
11:20- 11:30 Break
11:30- 12:00 Eli Schwartz - Eli Schwartz Product Led SEO: The Secret to 10X Organic Growth Simon Heseltine - Trader Interactive How to Grow Traffic To Your Sites Using Your Data Holly Starks, Marketing Genius - What can 100 Cell Phones Do For Your Local Business Site Reviews - Schema Markup, Martha van Berkel
12:00- 1:40 Lunch Break
1:40- 2:10 Greg Gifford - SearchLab Time Saving Data Studio Hacks You Never Knew You Needed Helen Pollitt - Arrows Up Proving Your SEO Activity is Paying Off Erik Huberman - Hawke Media Steps to Grow Your Business Through Search and Social Site Reviews - Data, Simon Heseltine
2:10- 2:20 Break
2:20- 2:50 Kristine Schachinger - Sites Without Walls Core Updates, E-A-T, and Site Recovery Sherry Bonelli - Early Bird Digital Marketing Troubleshooting Google My Business: Real-World GMB Issues Solved Mark Irvine - SearchLab A Better Way to Bing Site Reviews - Google Data Studio, Greg Gifford
2:50- 3:10 Afternoon Break
3:10- 3:40 Martha Van Berkel - Schema App 10 Things You Don't Know About Structured Data Hamlet Batista RankSense, Inc. Quality Content at Scale Through Automated Text Summarization of UGC Greg Sterling - Uberall Your Online Reputation is Your Brand: Key Mistakes and Opportunities Site Reviews - Bing, Paid Media, Mark Irvine
3:40- 3:50 Break
3:50- 4:20 Keith Goode - IBM Strategies for Coping with the Worldwide Shortage of SEOs Jason Wright - Marketing by Data Local SEO in 2020 Adam Riemer - Adam Riemer Marketing, LLC How to Scale All Your Channels with Email by Not Sending Them Site Reviews - User Generated Content, Hamlet Batista
4:20- 4:25 Break
4:25- 5:15 Keynote Duane Forrester
5:15 Virtual Happy Hour