2018 Agenda

The State of Search 2018 agenda is up! We offer the best speakers on digital marketing in the industry – people with real-world experience. This year you can take advantage of our site review sessions – we will have a breakout room so you can ask our digital marketing expert speakers your specific questions!

Day 1

TimeSouth SideBrazosLone Star
8:00- 8:45 Registration and Breakfast
8:45- 8:50 Conference Welcome / Opening Remarks
8:50- 9:30 State of Search Keynote - Purna Virji - Microsoft - Voice Search, Chatbots, and Digital Assistants: Optimizing Customer Experience in the Age of Conversation
9:30 - 9:35 Day 1 Instructions and Lunch Details
9:35- 9:45 Break
9:45- 10:15 Jenny Halasz - JLH Marketing - Next-Level SEO | SEO Sergio Cano - WPromote - Smarter Insights Thru Automated Bidding | Paid Media Aaron Weiche - GatherUp - The Future is Trust Optimization | ORM - Local + SEO
10:15- 10:25 Break
10:25- 10:55 Fili Wiese - Search Brothers - Google Penalties Explained | SEO Natalie Barrada - Bamboo - Not-Exactly-Exact-Match: Now What? | PPC Gyi Tsakalakis - AttorneySync - Relevance, Distance, and Prominence (RDP) for Local Businesses | Local SEO
10:55- 11:05 Break
11:05- 11:35 Upasna Gautam - Ziff Davis and Tony Verre - Integer Group - Form Follows Function: The Voice Search Framework | SEO Audrey Bloemer - Seer Interactive - Will It Blend? How To Get The Most Out Of Your Cross-Channel Marketing Data | Paid Media + SEO + Emerging Trends Michelle Stinson-Ross - Apogee Results - Fulfilling the Mad-Men Creative Promise
11:35- 1:00 Lunch - Food Trucks Sponsored by Perficient Digital
1:00- 1:35 Here's Why Skit - Eric Enge and Mark Traphagen - Perficient Digital
1:35- 2:05 All Together Now: Making Different Digital Marketing Disciplines Work Together for Maximum Results - Navah Hopkins [PPC], Jenny Halasz [SEO], Michelle Stinson-Ross [Social] - Moderator - Beth Kahlich, President DFWSEM
2:05- 2:15 Break
2:15- 2:40 Steve Hammer - Rank Hammer - The Whale And a Phoenix: A true story of agency near death and rebirth | Agency Growth Zach Beddingfield - Call Rail - Ways to Overcome PPC Hurdles and Low Search Volume | SEO Kevin Gibbons - Blueglass - How to Take Your Content Marketing to the Next Level | Content
2:40- 2:45 Break
2:45- 3:25 Adam Riemer - Adam Reimer Marketing - Link Acquisition - But Not Building Content & Pitching | SEOa Kirk Williams - Zato - When Good PPC Goes Bad | Paid Media Simon Heseltine - Trader Interactive - Screwing up Social
3:25- 3:35 Afternoon Snack - Snack Sponsor: Cottonwood Financial
3:35- 4:05 Brandy Eddings - Slingshot - Client Services & Agency Operation Tips & Tricks | Agency Growth Navah Hopkins - WordStream - Winning at Digital Marketing When You Have $1000 a Month (or Less) | Paid Media Grant Simmons - Homes.com - BEO - Brand Experience Optimization is born! How to Supersize Your Brand for Search! | ORM
4:05- 4:15 Break
4:15- 4:45 Tony Wright - Wright IMC - Why Audits Aren't Good for Agencies and How to Make Them Great | Agency Growth Eric Solan - Vertical Measures - Combine Paid & SEO Strategies to Increase Your Bottom Line | SEM - Paid Search & SEO Tommy Swanson - Stripes Agency - 7 Strategies You Won't Hear From Your Facebook Rep *Winner of DFWSEM 3-4-5 Speaker Contest*
4:45- 4:55 Break
4:55- 5:45 Keynote: Greg Gifford - DealerOn - Cousin Eddie's Guide to Winning at Local SEO in 2019
5:45- 5:55 Day One Closing Remarks
6:15- 10:00 Half Time Party - Dinner, Comedy and More!

Day 2

TimeSouth SideBrazosLone Star
8:15- 9:00 Women's Elevation Panel - Ruth Burr-Reedy, Purna Virji, Upasna Gautam and Breakfast
9:00- 9:05 Opening Remarks - Day Two Agenda
8:50- 9:30 Opening Keynote: Eric Enge - Perficient Digital - Content Marketing Greatness: The Road to Content Marketing Greatness
9:50- 10:30 Mental Health Panel and Discussion
10:30- 10:50 Break
10:50- 11:20 Simon Schneiders - Blue Array - Advanced session: Large scale localised landing page SEO | SEO Mark Irvine - WordStream - Search and Social Advertising: Made Better Together with More Data | Paid Media Kevin Getch - Webfor - SEO & The Complete Customer Journey | SEO
11:20- 11:30 Break
11:30- 12:00 Jesse McDonald - TopHatRank - Creating Scalable SEO Initiatives | SEO Erika Schimdt - Seer Interactive - The Conversion Disconnect: How to Leverage CRM Data in PPC | Paid Media Simon Poulton - WPromote - Attribution in 2018: Under the Hood of Google’s Data-Driven Attribution | Analytics
12:00- 1:20 Lunch Break
1:20- 2:10 Mark Traphagen - Perficient Digital - It's Time for Social Media Marketing to Grow Up! | Social Media Blake Burch - PMG - Fully Automated Search Ads - The Future is Now | Paid Media Rob Woods - Rob Woods Consulting - Advanced SEO Issues | SEO
2:10- 2:20 Break
2:20- 2:50 Chris Long - Go Fish Digital - To Drive More Authority Without Building Links | SEO Marty Weintraub - Aimclear - Bulletproof Your Marketing From Relentless Industry Revolution Ashley Ward - SEMRush - Increase Your Conversions Using Reusable Content: A Case Study by SEMrush | Content
2:50- 3:10 Afternoon Break
3:10- 3:40 Paul Shapiro - Catalyst - Working Smarter: SEO Automation to Increase Efficiency and Effectiveness | SEO Dave Szetela - FMB Media - Practical AI and Machine Learning in PPC Advertising | Paid Media Ryan Jones - SapientRasorFish - Crawling vs Indexing vs Ranking and Common Pitfalls of all 3 | SEO
3:40- 3:50 Break
3:50- 4:20 Manuel Martinez - JC Penney - International SEO: Localization and Language | SEO Michael Ulrich - WPromote - Go Beyond Revenue: Solutions for Profit-Driven Marketing in Google Analytics | Analytics Dave Davies and Mary Davies - Beanstalk Internet Marketing UX - Behind & In Front of the Curtain
4:20- 4:25 Break
4:25- 5:15 Keynote - Duane Forrester - Yext - Voice search, consumer behavior change and business personas
5:15 Conference close - Lockharts's Unofficial Happy Hour